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      <image:title>Home</image:title>
      <image:caption>Samir Abou Zahra - UX/UI Designer</image:caption>
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    <lastmod>2020-02-13</lastmod>
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      <image:caption>Data collected by Hotjar Forms.</image:caption>
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    <loc>https://stimuli.design/work/florago</loc>
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    <lastmod>2020-02-20</lastmod>
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      <image:title>Work - FloraGo - Digitizing the flower shop experience</image:title>
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      <image:title>Work - FloraGo - Digitizing the flower shop experience</image:title>
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      <image:title>Work - FloraGo - Digitizing the flower shop experience</image:title>
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      <image:title>Work - FloraGo - Digitizing the flower shop experience - Tracking every detail</image:title>
      <image:caption>Most users had uncertainties that the florist might not design the flower arrangement up to their expectations, and what’s better than tackling this issue like real life scenarios. After the order is accepted, the florist jumps to the preparation of the arrangement and when done, they share a picture using the messaging interface and the user is notified on the tracking screen to respond. When satisfied with the result, the user confirms the order and it is then processed to shipping.</image:caption>
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      <image:title>Work - FloraGo - Digitizing the flower shop experience - A worry-free payment</image:title>
      <image:caption>As it is the case with most online shopping, paying online is still a big fear for most users and offering a Cash On Delivery option was mandatory for 46% of the users. The technicalities of it are the following: the user has already handed their phone number and location at the beginning. So, a team member contacts the user to collect the money after placing the order but the order will be scheduled for a later day and can’t be processed on the spot. And if the user wants to deliver in an hour he can of course pay easily online.</image:caption>
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      <image:title>Work - FloraGo - Digitizing the flower shop experience - Keeping the person in mind</image:title>
      <image:caption>When picking the perfect arrangement you are constantly thinking if the other person will like it or not. That’s why the header includes not only the delivery address but also the person receiving the gift. It is there on all screens.</image:caption>
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      <image:title>Work - FloraGo - Digitizing the flower shop experience - The Search</image:title>
      <image:caption>First, we start with the ‘hunt’ for the shop. People usually tend to visit their familiar florist, a place they trust and they’re used to which is highlighted in ‘Your Favorite Florists’. Secondly, the main image of the shop is of the whole place, because this is what you see if you’re passing by or entering one. And we usually scan the place horizontally which explains the rectangular frame. I also highlighted the shops’ top selling products in the listing because most shops display their products in front of their stores.</image:caption>
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      <image:title>Work - FloraGo - Digitizing the flower shop experience - Catering for special occasions</image:title>
      <image:caption>A big majority of the users gift flowers on special occasions. Anniversaries, hospital visits, etc. are the biggest drives for buying flowers and not romantic gestures. Also, 77% of the users expect the flower shop to be a one stop shop for other gifts as well. Therefore, this was translated by the type and order of the categories listed under the shops. The first category ‘Birthday’ is the most requested and it’s replaced when there is a relevant national occasion when people flock to buy flowers or plants such as Valentine’s, Christmas... Occasions hold other sub-categories such as Get Well, Anniversaries, Sympathy, Weddings, Love &amp; Romance, etc. It is then followed by Flowers in general, Plants and a Gift Shop section.</image:caption>
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      <image:title>Work - FloraGo - Digitizing the flower shop experience - Adding a personal touch</image:title>
      <image:caption>After picking your arrangement, we encourage you to add a personal touch by including a flower card and/or a gift wrap. The card is displayed in a hand written type and is printed at the florist as is. Additionally, the sheet is displayed as a modal view for more immersion and focuses the users’ attention on performing the task at hand that’s different from their current task.</image:caption>
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    <loc>https://stimuli.design/work/hicart-app-ui</loc>
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    <lastmod>2020-02-05</lastmod>
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    <lastmod>2020-02-14</lastmod>
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    <loc>https://stimuli.design/work/kataeb-website</loc>
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    <lastmod>2020-02-06</lastmod>
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    <loc>https://stimuli.design/work/free-connected-minds</loc>
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    <lastmod>2020-02-06</lastmod>
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